Successful real estate agents know they have to constantly stay on their toes for the latest real estate marketing trends. One marketing trend that’s changing the face of the real estate industry is drone videos. A camera-enabled drone allows you to include dramatic, sweeping footage of the exterior and interior of a property in your real estate listings.
As any experienced real estate agent knows, the key to generating leads online is making your listing stick out. Drone real estate videos help you do just that. Here’s everything you need to know about using drones for real estate, including the top 5 best drones to use to make top-quality marketing videos.
How Drones Are Used for Real Estate
The link between good real estate photography and making more money has been clear for years, according to a study from REAL Trends.
Simply put, investing in professional quality photography translates into more online traffic and a much quicker sale. Becoming known as a real estate agent that uses top-quality images in your listings also does wonders for your overall brand image.
Yet photos alone just don’t cut it in today’s fast-paced world. Video content, especially that filmed by drones, is becoming increasingly popular. In fact, the National Association of Realtors states that drones are perhaps the most important real estate technology since the birth of the Internet.
They’re just that effective. There’s no better way to get top-quality shots of the exterior and interior of homes, including shots of landscaping and the overall neighborhood, than with a drone.
This stunning real estate drone promo video shows you exactly how drones are used to make real estate videos even more exciting and effective.
Benefits of Using Drones for Real Estate
Like we mentioned above, using top-quality photos and videos in your real estate listings increases traffic and translates into quicker sales.
So how do drones specifically benefit real estate videos?
- Compelling – Drone footage can quickly turn a boring video tour into something that looks like it was pulled straight from Hollywood.
- Professional – Autonomous flight features mean you can program a drone to fly the exact route you want while its 3-axis gimbal keeps the footage stable. Both translate into a professional quality video.
- Seamless – With autonomous flight features you can also program your drone to fly through an entire property, taking footage of each room, to create a seamless video rather than one that cuts from room to room.
- Property Features – Using a drone to take outdoor footage enables you to show off property features like landscaping and outdoor pools from both a distance and up close.
- Brand Image – Include drone videos with all your real estate listings and you’ll quickly become known for it. Your brand image will grow as customers know they can expect top quality footage from you.
Best Drones for Real Estate Videos
Don’t just buy any old drone to make your real estate videos. It’s beyond essential to invest in a top-quality drone with a great camera and autonomous flight modes for the best footage possible.
Here are the 5 best drones for real estate videos:
DJI Phantom 4 Pro
It makes professional aerial filmmaking easy with 4K ultra HD video at 30fps and gimbal stabilization technology. A hover function along with a handful of GPS-assisted autonomous flight modes allow you to capture crisp, clean, clear professional footage.
Check out this video footage of the Phantom 4 Pro.
DJI Mavic Pro
DJI just can’t seem to stop releasing amazing drones. Their recently released Mavic Pro is a great choice for real estate agents.
While the drone is small in flight mode, it folds down even smaller for transportation (to the size of a water bottle), making it easy to take from place to place. Numerous autonomous flight features, high-tech obstacle avoidance, and 4K video capture translates into smooth, stabilized footage.
Another amazing feature of the DJI Mavic Pro is its 4.3-mile transmission range.
Check out this video footage of the Mavic Pro.
If you really want to take the quality of your real estate videos up a notch, there’s no better option than the Inspire 2.
Part of DJI’s line of professional drones (rather than consumer drones like the Phantom 4 Pro and Mavic Pro), every feature of the Inspire 2 is designed with professional-grade aerial filmmaking in mind.
The drone features two cameras, a first for DJI. The main camera captures 5.2K video at 4.2Gbps bitrate. An onboard SSD helps process and store all that data. Incredibly, the Inspire 2 can hit speeds of up to 67 mph and heights of 16,400 feet above sea level, with a battery life of 25 minutes.
Of course, the DJI Inspire 2 is overkill for most real estate professionals, but it’s still an option worth keeping in mind for those that truly want to go above and beyond.
Check out this video footage of the Inspire 2.
DJI constantly releases new drones like nobody’s business. Yet this doesn’t mean their older models are completely useless.
The Phantom 3 is still one of the best drones available for real estate videos. Better yet, the release of so many new models by DJI means that the Phantom 3’s price has plunged down to $500.
You still get a high-performing drone that takes 2.7K HD videos. It has a number of intelligent flight modes, including GPS-assisted autonomous flight.
The DJI Phantom 3 is a good option for those that want to film their own videos without breaking the bank.
Check out this video footage of Phantom 3.
Yet it’s still a top-quality drone in every regard. It features a 4K camera, a 3-axis gimbal, and intuitive controls, including intelligent flight modes.
Like the Inspire 2, this drone is designed with professionals in mind rather than consumers. This means it’s a bit more difficult to fly than the Phantom and Mavic series drones.
Check out this video footage of the Inspire 1.
There are dozens of great drones available on the market. Yet the 5 listed above are the best of the best as far as making real estate videos is concerned.
Invest in one of these high-end drones to make professional-quality real estate videos, increase traffic to your listings, and close sales that much faster.