Editing For Facebook – YouTube – Vimeo – Lesson 7.3


In this lesson, you will learn the steps to uploading video footage to social media and video services to get more exposure.

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Transcription:

Welcome to this video on editing videos for Facebook, YouTube and Vimeo. So you're currently watching a short video that I put together from footage that I shot in Alaska. This is both the aerial footage and regular footage from the ground. And I uploaded this video to Facebook, and YouTube, and Vimeo just to try to get some more exposure for my work. And currently, the video has about 12,000 views on Vimeo and not quite as many on YouTube or Facebook.

But I just wanted to use this as an example. I've actually received several licensing requests from agencies that are interested in using the various clips inside this video. So, by uploading your work to different social media platforms, you can get some very good exposure for the work that you are doing and hopefully that will turn into paid client work.

Usually when I am uploading videos to Facebook, or YouTube, or Vimeo it's a more of a finished project that can be a bit longer than what you would typically upload to Instagram. So, Instagram has a 15-second limit but I like to go a little bit longer for Facebook, YouTube, or Vimeo.

In general, I like to keep projects between about two and five minutes in a length, five minutes at the most. Get much longer than that and people will lose interest and click away pretty quickly.

So just like in the previous lesson, I like to use to Final Cut Pro to edit my video projects and then once they are complete, I just export a master file and then compress with HandBrake as I demonstrated before. And HandBrake's compression, it creates a great compressed file that's suitable for all those three of those platforms, for uploading to Facebook, YouTube or Vimeo.

Okay, When I am uploading to these platforms, I like to fill out as much information as you can, keywords and titles and description so that if someone's looking for a video like what you've shot, they'll be able to find it easily. So here, this Alaska video, I've got the title Alaska Aerial Video. I want the title pretty short but descriptive.

Maybe this is self-explanatory, but the description should describe what the video is about. I always like to include my contact info, so for licensing information, you can contact me at a email. And that way, if someone is interested in licensing your clips or hiring you for work, they can find you, they can contact you easily. I also include a link to my website, then the description itself, and then a list of the equipment that was used to create the video.

Vimeo and YouTube tags or keywords. These are a lot like the hashtags in Instagram. Again, it helps people to be able to find your video when they are searching for certain keywords. So I've just listed in keywords here, the location, again the equipment, and anything that is relative to the video. YouTube is pretty much the same thing. Once your video is uploaded, you can choose a title and then add a description along with keywords.

And you can see I have about 6,000 views on YouTube of this video and on Vimeo I have around 12,000 total views. So if you try to market yourself, market your work, you've gotta upload it to these locations. I found success both through YouTube and Vimeo. It's kind of interesting, the different audiences that there are on each of those platforms. YouTube typically will drive more traffic or more views but the audience isn't necessarily those that are looking for stock video or video they can license.

I find that agencies and video producers, they seem to be more gravitate towards Vimeo. Vimeo has kind of a reputation for a little bit higher end videos, more production value. And so they search for Vimeo to find video that they can use in their projects. It's a quick look at uploading for both of those platforms. of course, you can also upload videos to Facebook now. And you do that just through here, select the video and upload.

Of course, this is a little bit different than the other two platforms. It's more for a…a Facebook post is more fleeting, doesn't really have the same shelf life, I don't think, as Vimeo or YouTube. But you can upload here and get exposure that way.

You can also add hashtags on Facebook, which a lot of people don't realize. But you would want to make sure that you've set your privacy settings to public if you are gonna post a public video like that and have it researchable. So that's a quick look at editing for those three platforms and I'll see you in the next video.

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